Building the next generation of sports and entertainment media across the Americas.
MARS TMT Ventures builds AI-native sports intelligence and media companies, and drives media rights distribution and ad sales across Latin America and the U.S. Hispanic market.
What we do
Ventures
We build and back AI-native products in sports intelligence, golf and back-office automation for regulated operators, from thesis to launch.
Rights & Distribution
We place sports and entertainment content with platforms and partners: channel, OTT and FAST distribution, content licensing, programming agreements and ad sales.
Market Intelligence
We help rights holders and distributors see how audiences actually consume media, where value leaks from the chain, and how contracts and strategy should respond.
Corporate Finance
Select CFO-level, M&A and board mandates for sports and media companies: financial strategy, deal structuring, due diligence and capital allocation.
Pulso: sports intelligence for every fan and the businesses behind the game.
Pulso is our AI-native sports intelligence engine. It turns sports, audience and betting-market data into clear, timely reads for fans, bettors, operators and rights holders, with an investor's discipline: position sizing, risk and performance tracked in the open. Starting with Latin America and the U.S. Hispanic market.
Data providers, operators, media partners and investors: we're building Pulso now. Let's talk.
Why MARS TMT
Twenty years on the finance and deal side of media, with deep roots in sports.
- Scale & Scope$2B+
- Annual programming budgets managed for leading Pay TV distributors in the Americas.
- Proven ROI~43%
- EBITDA margin within the first year of a sports channel turnaround, followed by its strategic sale.
- Deal Making5+
- Joint ventures structured with content owners to enter the Latin American Pay TV market.
- Founder Track RecordBuilt → exited
- Founded and scaled an operating business from concept to profitability and exit.
Founded by Manuel Esteban Mendoza, who has spent 20+ years on the business side of sports media: buying and selling rights, building channels and reading the numbers behind audiences, from major media companies to CFO of Latin America's leading golf channel. He now brings that operator's view to sports data with Pulso. MBA in Finance. Connect on LinkedIn
How we work
Data over opinion.
Every thesis is tested, tracked and reported.
Builders, not advisors.
We ship the products we believe in.
Partners, not vendors.
We build alongside rights holders, networks and operators.
Got rights to place, ad inventory to monetize or a venture to build?
Operators, rights holders, networks, platforms and investors across the Americas: tell us what you're working on, and we'll reply personally.